CONVICTIONS TO ACTIONS
01/28/2021 7:00 AM
Music artist, philanthropist, fashion designer, and now beauty expert, Rihanna Fenty is making a statement with her new business ventures. With a following of millions and a heart rooted in faith, the adored 32-year-old has decided to make it her mission to spread a universal message of inclusivity.
After rising as a major fashion icon, Rihanna decided to take her talents to the beauty world where she soon merged her love of makeup with her passion for inclusion. Fenty Beauty offers hyper-individualized products created for all skin types, as the brand recognizes that not all skin colors have the same pigmentation or undertones. The fifty shade offering is more than just a makeup collection but a statement to the beauty industry as a whole. Focusing on a wide variety of shades as well as a range of traditionally hard to match skin tones, Rihanna made certain that “people everywhere would be included,”
In addition to the brand's bold statement, the business uncovered an untapped market and a niche with tremendous mainstream potential. "I'm gonna look back on my life and say that I enjoyed it - and I lived it for me - and God," says Rihanna. Rihanna is paving the way for up and coming entrepreneurs and businesses to stay rooted in their faith and spearhead a movement of inclusivity for those often forgotten or overlooked.
There is room for your God dreams and visions to come to life. If God planted the seed, those convictions won’t steer you wrong! The resources and tools are limitless in order for you to achieve your heart’s desires. What steps are you taking today to make your dreams come true?
“But now, God’s Message, the God who made you in the first place, Jacob, the One who got you started, Israel: “Don’t be afraid, I’ve redeemed you. I’ve called your name. You’re mine. When you’re in over your head, I’ll be there with you. When you’re in rough waters, you will not go down. When you’re between a rock and a hard place, it won’t be a dead end—Because I am God, your personal God,The Holy of Israel, your Savior. I paid a huge price for you: all of Egypt, with rich Cush and Seba thrown in! That’s how much you mean to me! That’s how much I love you! I’d sell off the whole world to get you back, trade the creation just for you.”
- Isaiah 43:1-4