JERRY LORENZO

THE POWER OF THREE,

THE HOLY TRINITY

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03/06/2021 7:00 AM

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Designer Jerry Lorenzo added the “third pillar” of his Fear of God House, Fear of God Athletics. This is a long-term partnership with adidas basketball, a first of its kind. The formation of Fear of God Athletics will be alongside Fear of God, his main luxury line and Essentials. He will be working to globally build and strategize the adidas basketball division. On and off the court, his influence and design will intersect. The products that are anticipated to release will focus on performance basketball and other active lifestyle products. His connection with sports, lifestyle, and culture make this a long-standing collaboration. 

 

Solidifying the new pillar is in the design of his vision, Lorenzo stated in the announcement, “it is through the blueprint of the trinity that we find the foundation for all design and creation. three in one sense. one in another. it is not a mathematical formula, but the very nature of being.”

 

POWER THOUGHT

 

To have a strong and long-standing building, you must have a stronger foundation! Attune to your convictions to build the visions within your heart!

 

“A person standing alone can be attacked and defeated, but two can stand back-to-back and conquer. Three are even better, for a triple-braided cord is not easily broken.” - Ecclesiastes 4:12

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