04/01/2021 7:00 AM
Originally a childhood actor, turned Supreme founder, James Jebbia began his career in 1994. Little did he know, he would globally reign streetwear. As the brand grew and developed, the company reached its peak in the early 2010s. What started as a small skate shop is New York City, is now valued at $1 billion today. Jebbia knew what he was up against during the early stages of Supreme, fully aware of the high-end designers but also firm in knowing his dedicated customers and what they wanted. Though influenced by fashion and trends between Japan and London, Jebbia stayed true to the identity of Supreme, the skaters of New York City. Supreme began making cool things that they thought their customers would wear, simple items like shirts, sweatpants, and a backpack. The company evolved in the last 25+ years, collaborating with brands like Louis Vuitton, The North Face, Rimowa, Comme des Garçons, and many others. Since the rise of Jebbia’s empire, staying authentic to the brand and its identity has been one of the reasons for their success, doing the same thing over, but in different ways.
Last November, Supreme was acquired by VF Corporation for $2.1 billion. Jebbia, who will still be at Supreme has no plans of changing his plan or redirecting his path for growth. He plans to steward this partnership to ensure their unique culture and independence are not compromised.
Don’t compromise who you are to get to where you want to be! Remain true to yourself because there is only one you!
"Do not conform to the pattern of this world, but be transformed by the renewing of your mind. Then you will be able to test and approve what God’s will is—his good, pleasing and perfect will." - Roman