THE SOCIAL MEDIA
04/08/2021 7:00 AM
In less than a year, social media megastar Addison Rae Easterling has a TikTok following of 79 million. The Gen-Z influencer is known for her entertainment and dances who became famous and found a way to monetize her platform. She began selling novelty merchandise. She partnered with Ipsy, a beauty subscription service to be the face of their company, developing a new venture, Madeby Collective. The new company would manufacture its own line of makeup. With Rae’s desire to start her own beauty brand, she became a co-founder of Madeby Collective, giving her the opportunity to release her own makeup and skincare line, Item Beauty. Rae’s deal shifted the beauty industry and how social media stars capitalize on their platforms, shifting the entire way to sell. The beauty industry is thriving and worth over $93 billion and Rae is a part of this profitable ecosystem. She is living a dream come true as a beauty mogul, working with a team who are able to make her ideas come to life.
Try something new today and challenge yourself to step outside of your comfort zone. Don’t get stuck in the old when the new you is awaiting your arrival!
“Therefore, if anyone is in Christ, the new creation has come: The old has gone, the new is here! So from now on we regard no one from a worldly point of view. Though we once regarded Christ in this way, we do so no longer.” - 2 Corinthians 5:16-17